Hotel Upselling Technology Leader Launches Front Desk Upselling Application

ORLANDO, FLORIDA – November 5, 2024 – ROOMDEX, the sole provider of attribute-based upselling for hotels, has announced the release of ROOMDEX Front Desk Accelerator. The companion application puts the power of Attribute-based Upselling (ABS) into the hands of front desk hotel staff.

Traditional front desk upselling has been challenged by the lack of personalized recommendations, no dynamic pricing, low staff motivation to sell, and the guest’s urgency to get to their room quickly. ROOMDEX Front Desk Accelerator solves these four issues:

• Personalization: Staff members are presented with an array of offers that are personalized to each guest.
• Dynamic Pricing: Upgrade and Special Offer prices are dynamically set up-to-the-minute based on availability and demand, so each sales maximizes incremental revenue.
• Easier Sales Conversation: The upsell process changes from a sales pitch to an easy conversation about unique room features that the guest might enjoy (e.g. “Would you be interested in an upgrade to a city view?”).
• Speed of Use: The entire process requires only three clicks to review, select and apply to the guest folio.

ROOMDEX is an automated upselling solution noted for being the hotel industry’s sole provider of data-proven ABS (Attribute-based Selling) for upselling. ABS means selling or awarding individual, immutable room features such as a balcony, a view, a room on a high floor, etc. ROOMDEX ABS dynamically prices individual room attributes based on availability, persona, and other attribute pairings. With ABS, guests choose the room features they want for a more personalized experience.

“Upgrades and special offers are an important part of the service culture of a hotel,” said James Phillips, President of WebBeds Americas, parent of ROOMDEX. “Front Desk Accelerator was designed to make upselling to a guest not only easier, but also to improve the service experience. Plus, staff who work in hotels with upselling incentives should see a lift in commissions from the ABS options and dynamic pricing.”

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About ROOMDEX

ROOMDEX is the technology leader in the hotel upselling software space. Its hotel upsell software automates, monetizes and ultimately simplifies the hotel room upgrade process by putting the power of choice in the hotel guest’s hands.

ROOMDEX Upsell Automation uses hotel reservations, guest data and its proprietary True Availability^TM and Dynamic Pricing algorithms to deliver personalized digital offers, greatly enhancing the guest experience. The hotel upsell tool relieves hoteliers of the labor time required by other upselling solutions while delivering high-margin revenue and a substantial ROI.

ROOMDEX is now the exclusive provider of ABS Upselling. Attribute-based selling re-imagines hotel inventory merchandising, delivering unique and improved guest satisfaction and increased hotel revenue.

Since its founding in the spring of 2020, ROOMDEX has signed hundreds of hotels across North America, Europe and Asia Pacific.

Twitter: @ROOMDEX

Facebook: facebook.com/roomdexinc

LinkedIn: linkedin.com/company/roomdex

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