December 9, 2021

Santa Cruz, CA – December 14th, 2021 – ROOMDEX, the leader in automated hotel upselling solutions, is happy to announce that, following a very successful pilot with the Chamberlain West Hollywood, Springboard Hospitality has begun activating ROOMDEX’s Upgrade OptimizerTM software in seven more hotels, including:

  • The Wilde Resort and Spa (Sedona, AZ)
  • Marin Suites Hotel (Corte Madera, CA)
  • The Getaway (Carmel-by-the-Sea, CA)
  • The Hideaway (Carmel-by-the-Sea, CA)
  • The Virginian Lodge (Jackson, WY)
  • Waikiki Sand Villa Hotel (Honolulu, HI)
  • Ohia Waikiki Studio Suites (Honolulu, HI)

Upgrade OptimizerTM is an automated hotel upsell tool that intelligently calculates the best upgrade offer price and ensures that only available rooms will be offered. Along with the upgrade, guests have the chance to purchase early check-in, late check-out, or an array of other guest services.

“We were intrigued by the claims ROOMDEX made about upsell revenue, so we decided to pilot the product in the Chamberlain,” said Brandon Standerfer, Corporate Director of Distribution at Springboard Hospitality, “We were going to give it 30 days to see if we could make a 7x return on investment, but within just a few days we were already at 13.6x ROI. That’s when we decided to accelerate the full roll out to the other properties.”

“Besides the revenue performance, we like ROOMDEX because it is so easy,” Brandon continued, “Configuration takes just a few hours and then we really don’t need to touch the system again. It just works.”

ROOMDEX pilot hotels have reported an average of $85 of additional room product up-sell revenue per up-sold stay since using the hotel upsell tool. Upgrade OptimizerTM room revenue is improving RevPar and boosting ADR when hotels need it most – even during low occupancy.

“Brandon and his team have been great to work with,” said Jos Schaap, CEO and Co-Founder of ROOMDEX, “Their success demonstrates that, even in this challenging recovery, technology innovation can drive incremental revenue if you know where to look for it.”



ROOMDEX’s hotel upsell software, “Upgrade Optimizer,” automates, monetizes and ultimately simplifies the hotel room upgrade process by putting the power of choice in the hotel guest’s hands. Automation is the cornerstone of our pioneering hotel optimization platform. ROOMDEX uses hotel reservation, guest data and its proprietary persona and price algorithms to deliver personalized digital offers, greatly enhancing the guest experience. The hotel upsell tool relieves hoteliers of the labor time required by other upselling solutions while delivering high margin revenue and a substantial ROI.

The company was founded by Jos Schaap, Pierre Boettner and Denis Bajet, three industry veterans (Ex. MICROS-OPERA (now Oracle Hospitality), StayNTouch, Shiji and Nor1) who together bring over 90 years of hotel software innovation experience in PMS, integrations, revenue management, BI, mobile, self-service and upgrade optimization software. Since founding in spring of 2020, ROOMDEX has signed more than 90 hotels with 7,500+ rooms across the U.S., U.K. and Europe.

Twitter: @ROOMDEX



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About Springboard Hospitality

For more than 30 years, Springboard Hospitality, previously known as OLS Hotels & Resorts, has transformed people, properties, and communities as a leader in the hospitality industry managing and developing innovative boutique and branded properties throughout the U.S. With dual offices in Honolulu and Los Angeles, Springboard operates more than 39 properties across 10 states. Led by technology entrepreneur Ben Rafter, Springboard specializes in using analytics and technology with its Hospitality Intelligence (H.I.) to ensure properties are optimizing return on investment. The company offers a full spectrum of hotel services with expertise in creative management, marketing, sales, revenue management, food and beverage and more. The Springboard Hospitality team is committed to going above and beyond with high-touch, personalized service in every aspect of its operations, from its interactions with guests to its relationships with owners.

Instagram: @springboardhospitality



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