February 16, 2022

Washington DC – February 16th 2022 – ROOMDEX, a leader in automated hotel upselling solutions, announced today that it has received a strategic investment from Webjet Limited, a global digital travel business based in Melbourne, Australia.

ROOMDEX’s flagship product, Upgrade Optimizer, is a fully automated hotel upsell tool that intelligently calculates True AvailabiltySM and optimal price for upsell offers on room upgrades, stay extensions and guest services. Its forthcoming ABS technology will enable hotels to further increase revenue from bespoke upselling.

The USD 10 Million strategic investment will position ROOMDEX to continue its strong growth trajectory and support product development, including a new, proprietary technology that will provide hotels, hotel brands, CRSs, and OTAs with a new set of product merchandising capabilities to the benefit of all parties involved.

“While the pandemic has made the past two years challenging for the travel business, it has also created market conditions ripe for technology innovation,” said John Guscic, Managing Director of Webjet Limited. “Our strategic investment in ROOMDEX reflects our tremendous confidence in both the core upselling product as well as the unique scalable technologies we see in their product pipeline. We are excited to use the market reach of our WebBeds business to rapidly help more hotels take advantage of ROOMDEX.”

“We are very excited to be working with the team at Webjet Limited,” said Jos Schaap, CEO and Co-Founder of ROOMDEX, “With its continuous, global growth in both the B2C and B2B sides of our industry, Webjet Limited is an ideal partner for ROOMDEX and our growing suite of products.”



ROOMDEX’s hotel upsell software, “Upgrade Optimizer,” automates, monetizes, and ultimately simplifies the hotel room upgrade process by putting the power of choice in the hotel guest’s hands. Automation is the cornerstone of our pioneering hotel optimization platform. ROOMDEX uses hotel reservation, guest data and its proprietary persona and price algorithms to deliver personalized digital offers, greatly enhancing the guest experience. The hotel upsell tool relieves hoteliers of the labor time required by other upselling solutions while delivering high margin revenue and a substantial ROI.

The company was founded by Jos Schaap, Pierre Boettner and Denis Bajet, three industry veterans (Ex. MICROS-OPERA (now Oracle Hospitality), StayNTouch, Shiji and Nor1) who together bring over 90 years of hotel software innovation experience in PMS, integrations, revenue management, BI, mobile, self-service and upgrade optimization software. Since founding in spring of 2020, ROOMDEX has signed more than 90 hotels with 8,500+ rooms across the U.S., U.K. and Europe.


Twitter: @ROOMDEX



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About Webjet Limited

Webjet Limited (ASX: WEB) is an ASX 200 listed company operating a digital travel business spanning both wholesale (through B2B) and consumer (through B2C) markets.

The B2B travel business, WebBeds, is the world’s second largest and fastest growing accommodation supplier in the wholesale travel market. It operates globally through four regional divisions – Europe, Asia Pacific, MEA (Middle East and Africa) and the

Americas. The B2C travel business operates Webjet, the market leading OTA brand in Australia and New Zealand, and GoSee which specialises in the provision of online car and motorhome bookings.

Find out more about Webjet Limited at:

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