March 6, 2023

Bethesda, MD – March 6th, 2023 – ROOMDEX, the leading innovator in upselling solutions for hotels, today announced the release of ROOMDEX ABS. The product revolutionizes hotel inventory merchandizing by automatically pricing and selling individual room features to drive increased upselling cart value and transaction conversion.

By effectively unbundling traditional room types in the upselling process, ROOMDEX ABS highlights the value of the hotel product in a way that reflects the intention of the hotel’s designer – and the language of the hotel’s consumers.

“Over the past 20 years, the Internet buying experience has conditioned the travel consumer to focus on the prices of opaquely named room types,” said Jos Schaap, CEO & Co-Founder of ROOMDEX. “ROOMDEX ABS refocuses guests onto the features they love, first and foremost. ABS reframes the hotel experience in terms of personalization.”

The break-through innovation of ABS is the automated attribute pricing algorithm. Current ROOMDEX upselling already leverages a hotel’s revenue management efforts when determining upsell offer prices. ROOMDEX ABS takes it a step further and calculates individual attribute prices automatically. The result is that hotels can deploy ROOMDEX ABS with very little effort.

“The new ABS pricing algorithm works seamlessly with our True AvailabilityTM algorithm and a new, easy-to-use shopping interface,” continued Jos. “ABS presents a new way of thinking about and building a hotel stay, while still working with a hotel’s existing operations and revenue management.”

ROOMDEX is currently piloting ABS upselling in 5 brand and independent hotels across the U.S. and Europe.

For more information on ROOMDEX ABS, visit:



ROOMDEX is the technology leader in the hotel upselling software space. Its hotel upsell software automates, monetizes and ultimately simplifies the hotel room upgrade process by putting the power of choice in the hotel guest’s hands.

ROOMDEX Upsell Automation uses hotel reservation, guest data and its proprietary True AvailabilityTM and Dynamic Pricing algorithms to deliver personalized digital offers, greatly enhancing the guest experience. The hotel upsell tool relieves hoteliers of the labor time required by other upselling solutions while delivering high margin revenue and a substantial ROI.

ROOMDEX is now the exclusive provider of ABS Upselling. Attribute-based selling re-imagines hotel inventory merchandising, delivering a unique and improved guest satisfaction and increased hotel revenue.

ROOMDEX leverages hotel operational and software experience gained by our team members while in leadership roles at companies such as MICROS (now Oracle Hospitality), Nor1, Duetto, StayNTouch and Shiji to develop our innovations in hotel automation, dynamic pricing, operational availability and attribute-based selling. Since founding in spring of 2020, ROOMDEX has signed hundreds of hotels across North America, Europe and Asia Pacific.


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