ROOMDEX selected by Curator Hotel & Resort Collection as the Preferred Partner for Upselling Solutions

June 21, 2023

Bethesda, MD – June 21, 2023 – ROOMDEX, the leading technology innovator in hotel upselling, has been named the Preferred Partner for Upselling Solutions by Curator Hotel & Resort Collection. Curator’s growing membership includes 97 hotels and resorts located across the U.S., including hotels from Davidson Hospitality Group, Noble House Hotels & Resorts, Sage Hospitality Group, Springboard Hospitality, and Viceroy Hotels & Resorts.

ROOMDEX stood out to Curator because of the company’s ABS-powered Upselling, its noted performance successes with Springboard Hospitality hotels and its flexible pricing model.

“We became aware of ROOMDEX through our member hotels who were showing great revenue and ROI with the provider’s automated upselling solution,” said Brent Hayhurst, Director of Program Development at Curator. “Also intriguing was the success of their Attribute-based Selling product. Given the feature-rich nature of the independent hotels in our collection, we see real revenue potential for this technology and so wanted to make ABS easy to consider and adopt by member hotels.”

ABS means selling individual, immutable room features such a balcony, a view, a room on a high floor, etc. (as opposed to room services). ROOMDEX ABS automatically prices individual room attributes based on demand, availability, persona, and other attribute pairings. With ABS, guests choose the room features they want and have a more personalized experience. ROOMDEX hotels that have switched to ABS Upselling have seen a 14% increase in YoY upselling revenue.

“The partnership with Curator provides a tremendous opportunity for our company,” said Jos Schaap, CEO & Founder of ROOMDEX. “We are looking forward to showing off both the revenue potential of ABS, as well as the empowerment guests are given to customize their stays.”




ROOMDEX is the technology leader in the hotel upselling software space. Its hotel upsell software automates, monetizes and ultimately simplifies the hotel room upgrade process by putting the power of choice in the hotel guest’s hands.

ROOMDEX Upsell Automation uses hotel reservation, guest data and its proprietary True AvailabilityTM and Dynamic Pricing algorithms to deliver personalized digital offers, greatly enhancing the guest experience. The hotel upsell tool relieves hoteliers of the labor time required by other upselling solutions while delivering high margin revenue and a substantial ROI.

ROOMDEX is now the exclusive provider of ABS Upselling. Attribute-based selling re-imagines hotel inventory merchandising, delivering a unique and improved guest satisfaction and increased hotel revenue.

ROOMDEX leverages hotel operational and software experience gained by our team members while in leadership roles at companies such as MICROS (now Oracle Hospitality), Nor1, Duetto, StayNTouch and Shiji to develop our innovations in hotel automation, dynamic pricing, operational availability, and attribute-based selling. Since founding in spring of 2020, ROOMDEX has signed hundreds of hotels across North America, Europe and Asia Pacific.

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About Curator Hotel & Resort Collection

Curator Hotel & Resort Collection is a distinct collection of small brands and independent lifestyle hotels and resorts worldwide, founded by Pebblebrook Hotel Trust and a group of industry-leading hotel operators. Curator provides lifestyle hotels access to a wide breadth of program offerings to enhance the guest experience, employee engagement, and value creation while allowing their members the freedom to retain what makes their hotels unique. It offers the benefits of associating with other unique lifestyle hotels and brands while participating in best-in-class operating agreements, services, reporting, and technology. In addition to Pebblebrook, the founding members of Curator include Davidson Hospitality Group, Noble House Hotels & Resorts, Sage Hospitality Group, Springboard Hospitality, and Viceroy Hotels & Resorts. For more information, visit

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