Thought Leadership

dear santa

Another year is winding up and looking back, I can say with confidence that when hoteliers returned from the holidays last January no one could have foretold the year we were about to face. As the year rolled on, we clung onto the idea that a return to some sort of normality was just around the corner. However, flight, occupancy and visitation numbers continue to be devastatingly below norms.

But with a vaccine in its very early stages of a role out, there are many reasons to be cautiously optimistic as we look to 2021. It is expected that travel will begin on its path to normalcy in Q2 and Q3 of 2021. Business travel may start again. People will be able to actually meet in person and then discuss future plans over dinner.

With a vaccine now almost in hand, tourists cheated out of 2020 are starting to make plans. Over the last four weeks, has seen a 368% jump in searches for international destinations for travel in January. Travelers want to do more and may be willing to spend more. They have saved up. They want to realize their missed vacations, short trips, weddings, and group events. According to MMGY Travel Intelligence, 2021 will lead to stronger than anticipated activity. “As people see the “all clear” signals develop post-winter, an appetite for cultural, dynamic and multi-layered travel experiences will play-out like we have never seen before,” states MMGY’s Clayton Reid. “More trips, more spending and more focus on the authentic aspect of travel connections.”

With that optimism in mind, it’s definitely that time of the year for hoteliers to pen a Wishlist to Father Christmas. It won’t take a miracle to get your hotel ready to compete for the returning travelers, but there are a few must-haves you’ll want under your tree. To save you some time, I have gone ahead and made: The Hoteliers Christmas Wish List.

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