Attribute-based selling: Should you give hotel guests what they really want?
For decades now, hotel room sales have been centered around room types and rates per room type. But technology is changing fast and consumers have demonstrated the desire to customize and personalize almost all of their purchases. Is now the time for attribute-based selling? How does it work? What is it’s advantage? What should hotels think about if they want to implement such a way of selling the hotel’s rooms inventory? Three hotel revenue and systems experts answer those questions and more.
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