Thought Leadership

ABS (Attribute Based Selling) is an idea from the past whose time has come again. It focuses on matching guest preferences with the right room, thereby presenting a more flexible and personalized approach than the room category method currently in vogue. ABS presents the guest with room attributes they can stack onto the generic base room and price. For example, the guest may select ‘King Bed’, then add ‘Balcony’ and then a selection of the available views. Price reflects the selected attributes. The hotel gains more flexibility in room assignment while the guests pay for exactly what they want – with a much faster and more pleasing experience. Watch this video to learn and understand the details.


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